Mesbahian Trading Co announced the launch of its Sports Nutrition line further extending its healthcare product lines
Released on: October 9, 2008, 4:27 am
Press Release Author: Mesbahian Trading Co.
Industry: Healthcare
Press Release Summary: Mesbahian Trading Co. one of the leading trading companies in the field of importing and distributing of healthcare products in the Middle East today has announced its business expansion into the Sports Nutrition field.
Press Release Body: Mesbahian Trading Co. one of the leading trading companies in the field of importing and distributing of healthcare products in the Middle East today has announced its business expansion into the Sports Nutrition field. "Sports Nutrition is one of the fastest growing fields among Dietary Supplement Category Products and in healthcare industry as a whole; there is an ever-growing need for such products in regions.We had formed a strong R&D team working on understanding the real needs of the consumers in this market to justify our plans toward addressing those needs from the very beginning; we are sure we are going to serve the market well.", said the company's official.
Mesbahian Trading Co. has announced that they will focus on the major brands which currently do not have major presence in the region and that they are already in negotiation toward finalizing the deal with some of them.
The company also has announced that it will start working with some quality manufacturers to produce its private label products which could perfectly fit into the region's particular diet needs plus further justifying the pricing of the products for of different local areas.
Finally, the company has announced that they plan to acquire 10% market share in this category in the first year of their operation on this line through their resource capacity & strong presence they already have in the local markets.
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